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Ideagen Global - Catalyze Magazine, March 2023

With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit! This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.

With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale.

Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit!

This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.

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CATALYZE MAGAZINE | 2

J E F F P E T E R S O N C O N T I N U E D . . .

Secondly, the area of sustainability; its a team sport. We can't do it alone. I'm

really proud that Microsoft is still maintaining a huge focus on sustainability and

that it sits within the industry team and covers that horizontal view. I think I said

earlier, George, it's my vision in the short term that my team establishes the

model for what it's like to do industry, including sustainability, customer

experience, etc, inside Microsoft. And then share that with all of you. Long term,

I see the stars aligning. We have the people, we got the team, and we're getting

some great investment. We've got tools, processes, and tech in place with the

right executive support. All these things are coming together to help us build

programs that turn industry problems into outcomes. This helps our customers,

and ultimately it also helps me. Turn those problems into Microsoft sales.

So, again, I think this is a huge inflection point. I'm super excited about the focus

on industry; 100 times more excited about the focus on AI in the future of work

with Chatgpt etc. But this is a tough question, George because I can envision that

short term and focus on delivering now and being great at Microsoft and

industry. At the same time, it's tough for me to envision what the future will look

like given the inflection point we're at now. We need to be future thinkers, we

need to be adaptable, and ultimately I believe it'll be a bright future.

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