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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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FENTY BEAUTY

& FENTY SKIN

RIHANNA

When Fenty Beauty first launched in 2017,

it boasted $100 million in sales in its first

few weeks. More than just a cosmetics

brand, Fenty Beauty represents a

movement. The brand differentiated itself

not only with its cofounder, but also with its

dedication to diversity. Rihanna’s decision to

include 40 shades of foundation in her first

collection highlighted the limited nature of

existing makeup ranges and further fuelled

the ongoing debate around restrictive

beauty ideals.

‘Fenty Beauty was created for everyone,’

the singer and business mogul explained.

‘For women of all shades, personalities,

attitudes, cultures and races. I wanted

everyone to feel included. That’s the real

reason I made this line.’

In 2020 Fenty Skin was also added to the

beauty maven’s empire, and it has gone

on to become the blockbuster business

that Fenty Beauty is. The inclusivity ethos is

carried across to Fenty Skin, with the range

aiming to cater to everyone.

Fenty Skin is unsurprisingly designed to

complement Fenty Beauty makeup and has

been tested on all skin types and tones to

work seamlessly. Riri has prioritised clean

formulas that are also oil-free, vegan and

gluten free, with care for the coral reefs in

mind. The packaging is earth-conscious:

Think more recyclable materials and smart

refillable packs that feel luxurious.

According to Forbes, Rihanna is now

officially a billionaire, with a net worth of

US$1.7 billion. This makes her the richest

female musician in the world – with Fenty

Beauty and Fenty Skin making up the bulk of

her wealth.

www.cosbeauty.com.au 25

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