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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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THE HONEST COMPANY

JESSICA ALBA

Inspired by the birth of her first child, Honor, and

her own history of childhood illness, actress turned

entrepreneur Jessica Alba founded her wellness

business The Honest Company in 2012, which she

followed with Honest Beauty three years later.

This non-toxic line of beauty and haircare

products has been created without parabens

and phthalates. ‘I founded The Honest Company

because I wanted safe, effective products that

perform,’ the business mogul shared. ‘After all, you

shouldn’t have to choose between what works and

what’s good for you.’

The Honest Company experienced amazing

growth in its first year of operation, reaching US$12

million and a valuation of $1 billion in 2015. As

of May 2021, it’s now listed on the Nasdaq stock

exchange, one of the first ‘celebrity stocks’ to go

public and with an initial market value of around

US$2.1 billion. Honesty definitely pays off!

Editorial credit: Tinseltown / Shutterstock.com

www.cosbeauty.com.au 29

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