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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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PERFUME: THE OG OF

CELEB BEAUTY BRANDS

Fragrances hold special places in our hearts, and some of the

most iconic are from red carpet A-listers.

One of the original celebrity perfumers, Elizabeth Taylor’s

release of ‘White Diamonds’ in 1991 has earned a cool

US$1 billion in sales – and inspired generations of celebrities to

jump on board the scent train, which reached fever pitch in the

90s and early Naughties.

Back in 2002, everyone was buying JLo’s ‘Glow’ (and

contributing to its $300 million in sales in the first year), and then

dabbled in a bit of Britney’s ‘Curious’ a couple of years later.

Our allegiance to these sweet-smelling A-listers remains

strong – Kim Kardashian sold $10 million of her perfume line

‘Crystal’ in its first day on the market in 2017, $1 million of which

occurred in the first hour. More than 300,000 units were sold

without customers ever even smelling the scents, highlighting

the sheer marketing power of Kimmy K.

Years in

operation

4

10

7

2

4

1

13

www.cosbeauty.com.au 33

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