ESTETICA Magazine USA (Spring 1/2023)

USA EDITION

SUSTAINABILITY

In products, salons,

& the community

COVER STORY

Inspired by Nature,

made possible by Lisap

RESTYLING

From printed page to

digital interactivity

haireditorial

1946 1951 1961 1973

E02

RESTYLING: ONGOING FOR OVER 77 YEARS

In its 77-year journey so far, ESTETICA has always endeavoured to update and innovate

its editorial content and graphic design. This began with our logo, which started out in

italics in our first issue in March 1946, before moving into block capitals from the 1960s

onwards. The choice of a more elegant font in either black or white was combined with a

new cover layout. Together, they have defined the identity and high standards of the magazine.

They have gone hand in hand with the overall graphic design, which has also evolved

over the years.

Our Spring ‘23 edition heralds an impactful and innovative restyling. Starting right

from the cover with the insertion of the HAIR logo in the header. The new look of

EsteticaHAIR will be immediately evident by flipping through the pages of the magazine:

stronger images, more concentrated and readable texts with unmissable focal points

clearly marked. Column titles make the topic of discussion immediately apparent: with the

contents of hair fashion and current affairs distinguished by HAIR and the professional

articles by PRO. This is all done to maximize harmony in the layout as a whole, as you will

discover as you turn the pages...

FROM PRINTED PAGE TO DIGITAL INTERACTION

But the big news, however, is linked to the interactivity of the pages with multimedia

content on both esteticamagazine.com and all the linked social networks. In fact,

Estetica‘s content will be immediately enriched on smartphones and tablets: just scan

COVER

Magenta Collection

by Andrew Smith

FOCUS

Hair Luxury

Fashion Catwalks

RESTYLING

Dalla carta stampata

alla carta interattiva

1980 1990 2023

the QR Code and… videos, photo galleries and deeper editorial insight will become

available. In-depth product information and cutting & coloring techniques will come

alive, with contributors to each issue having the opportunity to communicate to an

extent which has never been possible before.

With digital interaction, there will be no more limits to the frontiers of augmented

reality. You will be the first to see seminars, trade shows and industry events from around

the world. And you can participate in fashion and catwalk shows in ‘live mode’ - without

leaving your salon.

MAGAZINE IN ONE HAND, SMARTPHONE IN THE OTHER

To be connected to Estetica’s extra interactive content, simply scan the relevant QR

Code shown on the page of interest. With one hand you can leaf through the various

articles in Estetica, while with the other you can use your smartphone to scan away for

more dynamic content. Equally evident is the added value that you can offer to clients

who wish to browse the magazine in the salon while they’re waiting for their service or

for their color to develop. These new, narrative formats offer huge visual impact as well

as new sources of inspiration. They’re also really quick and easy to interact with,

allowing you to discover every facet of hair fashion. New EsteticaHAIR offers so much

more than just a reading experience. This is lots of additional content indicated by QR

VIDEOS and MORE. Happy reading... and happy watching!

Roberto Pissimiglia

video

video

03E

We have reinvented the way hairdryers are made:

Ultra-light

0.65 lb.

Motor speed

120.000 rpm

Extra

LONG LIFE

THE BEST OF ITALIAN DESIGN

SLEEK . COMPACT . ELEGANT

In this issue:

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.com

N. 147

01/2023

Cover Story

The Urban Elements Collection

Hair: L. Espinoza Acchurra

Color/styling: C. Barber

Petenbrink

Photo: N. Capetillo

Make-up: M. Musseau

Products: Lisap Milano

HAIR editorial 1946-2023 02

photoshoot Cover story 06

catwalks Spring/summer 2023 08

creativity Creative soul 12

direction Creative fusion 14

Best of USA Style & attitude 20

exhibition Hair &... hairs! 26

web choice Tips & trends 28

trends The best of international hair looks 33

PRO sustainability Think green, think now 82

digital Upping your game 84

brands Products 86

$

CONTACTS

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

[email protected]

à

SUBSCRIPTIONS

e-mail: [email protected]

6

ONLINE

www.esteticamagazine.com

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Marie Scarano - [email protected]

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli - [email protected]

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari - [email protected]

ART DIRECTION

Mauro Melis

LAYOUT

Manuela Artosi, Davide Cardente

ADVERTISING & P.R.

Nives Carena - [email protected]

ESPAÑA

Elisabet Parra, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto,

Emanuela Vaser

DIGITAL

Erica Balduini, Erika Marchese,

Stefania Rao, Alessandro Zanetti

hairphotoshoot

COVER

STORY

INSPIRED BY NATURE, CREATED WITH SKILL,

LISAP MILANO, AND A SHARED PASSION.

Haircut/Styling: Liza Espinoza

Acchurra @ Salon Fluxx

Color/Styling: Cherry Barber

Petenbrink, Creative and

Education Director Lisap Milano

Photo: Nohemi Capetillo

Make up: Melissa Musseau

Support: Eddie Vaughan, Bryce

VanDyke, Reynaldo Achurra,

Vianey Marcus and Anavel

Products: Lisap Milano

In the Urban Elements collection,

Liza Espinoza and Cherry Petenbrink

were inspired by the striated, variegated,

or sliced color schemes of precious

metals and gemstones to create incredibly

evocative colors and shapes.

“In this collection, we celebrate the

uniqueness of nature, especially the beauty of

metals, gems and minerals.

Their ability to transform, and even their

metaphysical powers, make them so special,”

explains Liza. Cherry and Liza worked in

tandem to create shapes and geometrics

combined with the depth

and dimension created by the strategic

placement of hair color... this is what makes

the magic happens. Each Element is unique

in color, form and configuration; and when

cut into them you expose layers of shape

and color that create incredible patterns.

Likewise, Cherry developed intricate

striations and color movement in the hair,

inspiring Liza to create cuts that would

reveal the incredible variety of geometric

shapes and color to emote a similar feeling.

E06

LISAP MILANO USA

Light Scale Charcoal Bleach for cool tone lift; LK Permanent Color (OPC) for

hydrating shine; Lisaplex Filter Metallic Color for bond protection and reconstructive

benefit; Lisaplex Xtreme Color for brilliant, intense, long- lasting, color results.

Find out more at Shoplisap.com

07E

haircatwalks

S TORM

E08H

AIR

Thom Browne

spring

summer

2023

Act N. 1

Laura Castelli

Valentino

Halpern

Alessandra Rich

IDEAS UNITE TO IMPACT THE HAIR.

GRAVITY DEFYING PONYTAILS

CONVERSE WITH FLAT WAVES &

VOLUMINOUS MULLETS. GOING

SHORT, FRINGES RECEDE WHILE

TEXTURE TAKES A HOLD...

Blumarine

Az Factory

Ferrari

Prada

Givenchy

Valentino

Kronthaler Westwood

Kiko Kostadinov

Kabuki Style for

hairlooks by Act N.1

Scan the QR Code

video

video

09E

DENIM

haircatwalks

OBSESSED

Laura Castelli

spring

summer

2023

Off White

E10

CATWALKS PHOTOS: IMAXTREE

Bluetamburin

Act N. 1

Annakiki

Bally

Laruicci

Miu Miu

Diesel

Blumarine

ALL INCLUSIVE BLUE DIMENSIONS.

FROM CROP TOPS TO MAXI

SKIRTS & ACCESSORIES; FROM

BAGGY TO LOW SLUNG, INK BLUE

TO PASTEL; RIPPED & SEWN.

ALWAYS REINVENTED.

Az Factory

GCDS

GCDS

Scan the QR Code

to see the Diesel

runway show!

video

video

11E

hairphotos

CREATIVE

SOUL

OBSESSED WITH VISUAL STORYTELLING, REGIS AND

KAHRANN BETHENCOURT CAPTURE THE ESSENCE OF

INDIVIDUAL BEAUTY AND EMPOWERMENT.

In Atlanta, Georgia, husband & wife

team, Regis and Kahrann Bethencourt

are the owners of Creative Soul Photography.

Their mission is to empower

children of color by immortalizing their

beauty. “We feel that it is important for

kids of color to see positive images that

look like them in the media. We combat

these stereotypes in our photography

by creating diverse imagery of kids who

love the skin they’re in, their own natural

curls and their culture,” explains Kahrann.

To create these stunning looks, hairdresser,

Shanna Annse uses both synthetic

and human textured hair that closely

matches the model’s hair.

“We think these

stories are important

to show in order

to shatter the

current standards

of beauty.”

E12

Hair: Shanna Annise @redmystiqueart/ Photo: CreativeSoul Photography @creativesoulphoto

video

video

07E

hairdirection

CREATIVE

FUSI N

O

James Earnshaw for Wella Professionals

■

E14

HAIR DESIGN HAS NO

BOUNDARIES – IT’S

A LIMITLESS

EXPRESSION OF

CREATIVITY, EXPERTISE

AND BEAUTY. SO,

IGNORE CONVENTION

AND EMBRACE THE

DIFFERENCE!

Gary Kelly & Marie Scarano

■ GO GIRL BUZZ CUT. Once a moralebreaker

for marine boot camp, the buzz

cut for women and girls conveys a

message of attitude, self-confidence and

no-nonsense beauty… especially if you

add your favourite fashion colors. James

Earnshaw USA/UK

▲ GRAPHIC ANDROGYNY. This

androgynous short style highlighted

Mirza’s intention to showcase textured

hair in obscure shapes using only male

models. When it came to make-up for

this short style, full smoky eyes and

glossy lips were added to emulate the

look of a female model, playing up the

gender-bending elements in his design.

“The extreme shape was meant to be

showstopping - an expression of fun

fashion on the edge,” says hair designer,

Mirza Batanovic, USA

◆ UNISEX CURLS. Given how the hair is

brushed back, could we call this a faux

mullet? In any case, these curls can work

for both the male and female of the

species. Suitable for trending wet looks...

or maybe even with a headband?

Alex Burt, USA

● STRENGTH & CONFIDENCE. “In a world

where you can be anything you wish to

be, I was inspired to create a collection

of images that represented the

individual rather than the gender, with

styles that could be applicable to every

single person and give them a confident

outlook on life. This gorgeous image,

although shot from behind, portrays a

feeling of strength, confidence and

individuality at its very best. The look

also showcases the progress of the

hairdressing industry, where much more

creative styles are being completely

transitioned into modern day trends

and requests.” Darrel Starkey, UK

Hair: Alex Burt @barberdynamics for Denman Brushes / Photo: Chris Bulezuik

Hair: Mirza Batanovic / Photo: Richard Monsieurs / Make-up: Emilia Adamkiewicz

▲

Hair: Darrel Starkey @hairbydarrel / Make-up: Abbie Beautement @abbiebooboo

Photo: Anthony Sheridan @sheridanphoto

◆

●

15E

hairdirection

■

Hair: Daniele De Angelis, TONI&GUY, London / Colour: Stuart Matuska / Make-up: Maria

Comparetto and Katie Moore / Styling: Borna Prikaski Photo: Kevin Luchmun

◆

▲

Hair: Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris & Assistant: Lorena

Garcia for Farouk Systems Photo: Mohammed Ghanayem Make-up: Jannette Marin & Ashley Reyna

Hair: Teri Lowe / Styling: Rasa Balcuiniate / Make-up: Stacey Ellen Simpson / Photo: James Nicklin

■ LONDON GRIT. The smoky hues

associated with the spirit of London are

dominant in this look from the Chic

Collection by Farouk Systems, Inc.,

evoking the English capital’s stone and

steel skyline. The versatility of a shortish

shaggy cut with a tousled wind-blown

texture makes it easy to switch from

female to male, night to day, work to

play! Team Farouk, USA

▲ MODERN DANDY. “This look is

from my collection, Fluid. It’s a hair

story that uses male models to

demonstrate how strong colour choices

can be wearable for all. This look was

inspired by the trend for gender fluid

styling throughout pop culture history.

I wanted to create an 80s’ new romantic,

eccentric dandy feel with a modern

twist. The coloring technique plays on

the trend for root coloring, but in

reverse. I love how the lighter root

brings softness and femininity to the

look, yet it is a bold, exciting choice.

I think the reverse root really helps to

elevate the whole look.” Teri Lowe, UK

◆ DEPTH & COLOUR. “This is one of my

favourite images from my Momento

collection – the shapes, the colour, the

depth all work together to create an

eye-catching image. The form and the

shape of the hair was worked together to

bring a fresh approach to hairstyling. I

wanted to combine a striking cut with a

creative colour to create an image that

captured a moment in time, her

personality and the beauty of the

hairstyle.” Daniele De Angelis, UK

● SIXTIES VIBE. Lending new meaning

to the mop cut. Just add lots of colour,

volume and free-style texture for an

androgynous update to a Sixties vibe!

Charlie Price, USA

Hair & Colour: Charlie Price @charliepricehair / Photo: Fred Langer / Make-up: Tiaja Pierre @tiajamaisondebeaute

●

17E

hairdirection

Hair: Janene Hawkins Bush - Fellowship Project Men 2022 Team Sponsored by Wahl UK / Art Direction: Simon Shaw, Project Men Leader / Photo: Paul Simmons (Happy Jack Photography) & Sara Simmons

●

● UNDEFINED GENDER. “I am so proud

of this image. I love to create and make

a difference and I was the only person

on this shoot to go with androgynous as

my choice of model. It defines the

fusion of the world today and the people

within it. This image was created with

the blended crossover of females into

the barbering sector and was inspired by

a new generation, not defined by gender,

to show that females can be whoever

they wish to be.” Janene Hawkins Bush

- Fellowship Project Men 22 Member, UK

■ EMPOWERING STATEMENT. “With this

look we wanted to achieve a very

androgynous feel. The mullet cut has

become a huge trend over the past

couple of years and it is no longer a

haircut we only see on men. We now see

many women embracing this look - and

looking incredibly cool and chic whilst

doing so! For me, this shows a very

empowered, confident woman rocking

an incredibly bold hair look.”

Suzie McGill, UK

▲ ASIATIC OPULENCE. This look is from

my FUYU collection, which means

‘wealthy’ in Chinese. This looks capture

the opulence and luxury of rich Asian

culture. I love the dynamic, precise

shape of the cut and how the red frames

the face for undeniable impact. This

look feels expensive, and it exudes a

powerful attitude that I think is truly

captivating.” Tim Scott Wright, UK

◆ CLUB KIDS & DRAG QUEENS. “This

image is a reference to the club kids and

drag queens of the 90s. The fearlessness

that they had is really at the core of what

I do when I create - and being able to

leave the house with different hair as

often as you would change your clothes.

That, for me, is an extension of that

expression of boldness. Junz Loke,

Singapore

▲

◆

■

Hair: Suzie McGill, Artistic Director at Rainbow Room International

Hair: @35a_official / Styling: @weiluntok @rickowensonline @

denisechongadornments / Make-up: @shashamsi / Colour: @goldwellsg

Hair: Tim Scott Wright / Photo: Michael Young / Stylist: Clare Frith / Make-up: Maddie Austin

19E

hairbest of USA

DOTDOTDOT

Channeling pois as a

geometrical element

in chiaroscuro... a

contemporary contrast

with other lines and forms.

STYLE

&

ATTITUDE

Hair: Brandon Messinger for Denman Brushes / Photo: Chris Bulezuik

E20

Hair: Liza Espinoza, Cherry Barber Petenbrink, and Bryce Van Dyke for ROGUE ARTISTRY / Photo: Nohemi Capetillo / Make-up: Melissa Musseau / Products: Lisap Milano - USA

BALANCING ACT

Fascinating shapes and

volumes self-adorned

with two-toned braids

for a fresh perspective

on elegance.

Rogue Artistry indeed!

21E

hairbest of USA

BANGING!

These super blunt-cut

curtain bangs are offset

perfectly by longer

lengths. Add a fresh color

palette and Bang!

Grunge revisited...

Hair: James Earnshaw for Wella Professionals

E22

Hair: James Earnshaw for Wella Professionals

DAZZLE ‘EM!

Beauty at its best!

Elegantly classic styling

and explosive color

for when you want to paint

the town red!

23E

hairbest of USA

DISCRETION

A monochromatic

understatement.

The slight bouffant and

longish bangs channel

Bardot, while a hint of flip

bring it up to date.

Color for Oribe: @nickpaganohairdesign Hair for Oribe: @MandeeTauber / Photo: @okrichie / Make-up: @gracegraceahn Color:@GoldwellUS

E24

MIXED MEDIA

This fascinator headpiece

evokes the mineral clusters

of the desert rose, but

in a metallic teal.

The perfect accessory for

this texture updo with

sensual tendrils.

Hair: Liza Espinoza, Cherry Barber Petenbrink, and Bryce Van Dyke for ROGUE ARTISTRY / Photo: Nohemi Capetillo / Make-up: Melissa Musseau / Products: LIsap Milano - USA

Scan here to see more

of the Best of USA

video

video

25E

hairexhibition

HAIR &...

HAIRS!

Gary Kelly

WELLA COMPANY IS PARTNERING WITH THE MUSÉE DES ARTS DÉCORATIFS

IN PARIS TO BRING THE EXHIBITION ‘DES CHEVEUX ET DES POILS’ TO THE

PUBLIC. IT OPENS ON APRIL 5TH AND RUNS UNTIL SEPTEMBER 17TH 2023.

PARIS. The ‘Des Cheveux et des Poils’

(Hair & Hairs) exhibition

demonstrates how, for centuries,

hairstyles and the art of hairstyling

have been the main protagonists in

determining our outward appearance.

Hair is an essential aspect of our own

identity and it has often been used as

a means of expressing not only how we

feel about current fashions, but also

a symbol of rebellion or protest. It also

holds much deeper meanings such as

femininity, virility and negligence, to

name just a few. Through 600 works

dating from the 15th century to the

present day, the exhibition explores

the themes inherent in the history of

hairstyles, as well as all those perennial

questions related to facial and bodily

hair. Des Cheveux et des Poils is

running at the Musée des Arts

Décoratifs 107 rue de Rivoli, Paris.

The poster designed for the show: Graphic Design © Aurélien Farina

E26

Marketing booklet Wella Tempera, 1952

Charlie Le Mindu – Blonde Lips © Samir Hussein / Getty Images

MORE

MORE

Marisol Suarez — Braided wig ©Katrin Backes

Scan the QR Code above for further information about the exhibition

27E

hairweb choice

esteticamagazine.us

TIPS&TRENDS

Our USA website is an excellent source for all the

latest updates on what’s hot in the world of hair

fashion. And thanks to our new restyling and QR

codes, now you can just “Click-and-Go” !

5 NY HAIR SALONS

Yes! Estetica also serves as a

salon locator in the Big Apple

Here are 5 NYC salons selected for their style, where

design and the quality of the service are guaranteed.

THE FLIP SIDE

This look is dusting off its

vintage vibe for a 2023 revival

Catch up on this 60’s trends that is rampant among

celebs opting for a more “flippant” bob. But its versatility

and easy DIY styling make it perfect for anyone and any

occasion.

E28

WEDNESDAY’S BANGS

The latest hair trend was

launched by a TV series

Wednesday Addams may always be “Goth” with her

raven black hair in braids, but this simple update to her

hairstyle is breaking the Internet.

THE C-CUT IS HOT

Social media indicates that this

cut will be in high demand!

The C-Cut consists of a series of layered sections of hair

cut in a C shape, lending thickness, length, and volume to

the hair and framing the face. “C” for yourself !

2023 TRENDS FOR MEN

Medium lengths dominate,

with fewer super short cuts

Fashion runways and social networks have established

that mid- and long lengths will be the hotttest trends this

year. But with unusual twists!

FINGER WAVES

With that 1920’s vibe, finger

waves are elegant & glam

Perfect for special occasions, today’s finger waves have

been updated in combos with other styles for a more

contemporary vibe.

29E

Models: Addieson Caulder / Monique Blanchard / Craig Prather Jr / Emmanuel Comp / Madison Thibodeau Hair Artists: Dean Roybal @deanroybal / Enrique Lamboy @kique_stylist /

Stevie Smith @stevieannesmith Support Hair Artists: Nato Van Dine @re_nato_v / Eric De La Torre @priince_eric Make-Up Artist: James DeMoss @thejamesedit

Be EXTRA CREATIVE with

Nail Artist: Julie Le @nailartslanger Key Photographer & Editor: Nick Berardi @nickberardi Wardrobe Stylist: Natalie Berwanger @lilnatb

Wardrobe Assistant: Yesenia Carbajal @_yeseniaa

SCAN FOR EDUCATION

All of the No Yellow

performance

with a new

Extra Care Formula

Softer and shinier hair

with the WOW factor

TRENDS HAIR TRENDS HAIR TRENDS HAIR TRENDS HAIR TRENDS HAIR T

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hairtrends

HAIR TRENDS are the force that influence and inspire us

to experiment with new creative ideas and techniques. They may

adapt and evolve, but they always impact on what consumers will be

asking for when they next visit the salon!

HAIR TREND come fonti di ispirazione che ci invitano a superare

i nostri limiti, sperimentando sempre nuove idee e tecniche

creative. Si adattano, evolvono, impattando sull’immaginario delle

clienti e sulle richieste che faranno in salone!

HAIR TRENDS comme source d’inspiration. Pour dépasser ses

limites, expérimenter régulièrement des idées nouvelles et des techniques

différentes. Afin que celles-ci s’adaptent, évoluent, impactent

l’imaginaire des clients et suscitent de nouvelles envies dans les salons !

HAARTRENDS sind die treibende Kraft, die uns inspirieren mit

neuen kreativen Ideen und Techniken zu experimentieren. Trends

können sich weiterentwickeln, aber sie wirken sich immer darauf

aus, was Salonkunden von ihrem Friseur wünschen!

HAIR TREND es la fuerza que nos influye y nos inspira a experimentar

con nuevas ideas y técnicas creativas. Pueden adaptarse

y evolucionar, ¡pero siempre impactan en lo que los consumidores

pedirán la próxima ocasión que visiten el salón!

Hair: Richard Ashforth

@ Saco Creative Team

Photo: James Stopforth

Make-up: Manabu Nubouka

Styling: Kim Howells

07E

hairtrends

Art Direction & Hair: Anna Pacitto

@ Salon Pure Montreal

Photo: John Rawson

Make-up: Marco Zita

Products: Davines

Hair, Photo & Make-up:

Sawamaru Pokiru

hairtrends

Hair: Rafael Bueno Peluqueros

Photo: Alberto Zaldívar

Make-up: L. Pérez, C. Barahona,

E. Teba, C. Cárcamo & M. Utrera

Products: Revlon Professional & Elegance

video

E+

Hair: Rafael Bueno Peluqueros

Photo: Alberto Zaldívar

Make-up: L. Pérez, C. Barahona,

E. Teba, C. Cárcamo & M. Utrera

Products: Revlon Professional & Elegance

video

RAFAEL BUENO PELUQUEROS

Hair: Adam Ciaccia

@ Axis Hairdressing

Photo: David Mannah

Make-up: Sanaz Fakhra

Styling: Emma Cotterill

hairtrends

Hair: Italian Style

International @ Framesi

Photo: Karel Losenicky

Make-up: Silvia Dell’Orto

Hair: Danilo Giangreco

Photo: Jack Eames

Make-up: Magumi Matsuno

Styling: Veronika Greenhill

hairtrends

< >

Hair: Ezio Diaferia,

Global Creative Director @ Cotril

hairtrends

Contrasted colour combos

Combinazioni di colori a contrasto

Combinaisons contrastées de couleurs

Kontrastierende Farbkombinationen

Combinación de colores contrastados

Art Direction: Robert Eaton,

President of The Fellowship

Photo: Richard Miles

Make-up: Lucy Flowers

Products: L’Oréal Professionnel

hairtrends

video

E+

video

ANTONIO PALLADINO

Hair: Antonio Palladino

Photo: Jamie Blanshard

Make-up: Katie Moore

Images: FPA

hairtrends

URBAN SPACE:

STREETSTYLE EVOLUTION

Vintage blends with modern style

to inspire the beauty of the future

Il vintage si fonde allo stile moderno: bellezza del futuro

Quand le vintage s’associe à un style plus moderne,

pour une beauté déclinée au futur

Vintage verschmilzt mit modernem Style,

um die Schönheit der Zukunft zu inspirieren

Lo vintage se combina con el estilo moderno

para inspirar la belleza del futuro

Creative Director: Nadia Ceccarelli

Hairstylist: G. Proietto, F. Scarfalloto, A. Cegliese,

G. Politi, F. Gorgone, S. Leonardi

Photo: Antonio Di Maria

Products: matrix and L’Oréal Professionnel

video

video

URBAN CDB SALON

BY COMPAGNIA DELLA BELLEZZA ACADEMY

hairtrends

Hair: Geoffrey Tentillier

Photo: Weronika Kosińska

Make-up: Anna Sokołowska

Styling: Patryk Gajewski

Hair: Steven Smart @ Smart.Est 73


Make-up: Debra Smart

Styling: Ginger Ninjas

hairtrends

Hair: Daniele De Angelis @ Toni&Guy

Colour: Stuart Matuska

Photo: Kevin Luchmun

Make-up: M. Comparetto & K. Moore

hairtrends

I. ART HOTEL COLLECTION

Touches of Italian colour make all the difference

I dettagli di colore italiano che fanno la differenza

Détails de couleurs italiennes

comme signe distinctif

Ein Hauch von italienischer

Farbe macht den Unterschied

Los toques de color italiano marcan la diferencia

Hair: Mauro Basso

Hair Team: M. Bianchini, M. Ostanello, V. Boscolo, C.Russo

Photo: Andrea Guizzardi, Fabio Salmoirago

Make up: Vincenzo Zaccariello

Styling: Piermattia Aiello

video

video

I. ART TEMPRA

hairtrends

Hair: Karmen Ramírez

@ Peluquería Jose Urrutia

Photo: Jose Urrutia

Products: Revlon Professional

Hair: Lindsay Guzman @ Elle.B Savvy

Photo: John Rawson

Make-up: Jillian Leone Nelson

Styling: Rose Swift

hairtrends

Art Direction & Hair: Angelo Seminara,

Goldwell Global Ambassador

Photo: Trevor Leighton

Make-up: Laura Dominique

Be bold to be beautiful!

Audaci, per essere belle

De l’audace pour une beauté assumée

Hab Mut zur Schönheit!

Sé atrevida para ser hermosa

more

E+

more

ANGELO SEMINARA

hairtrends

Hair: Andrew Smith


Make-up: Louise Lerego

Styling: Magdalena Jacobs

Products: Milkshake

Hair: Ego Hair Design Artistic Team


Make-up: Sarah Mulder

Styling: Carla Zebrowski

hairtrends

ENRIQUE SERRANO

MA-RI COLLECTION

The incomparable charm of feminine chic

Lo charme impareggiabile dello chic femminile

Le charme incomparable du chic féminin

Der unvergleichliche Charme

des femininen Chic

El incomparable encanto de la elegancia femenina

Hair: Enrique Serrano @ Salón Gaudí

Photo: Alisa Andrei

Make-up: Lucia Camarena

Styling: Nerea Argüeso

video

E+

video

ENRIQUE SERRANO

hairtrends

Hair: M. Mallett & A. Adams @ Mode Hair


Make-up: Roseanne Velin

Styling: Magdalena Jacobs

Hair: Andrew Smith,

Global Ambassador Milkshake

Photo: Kamil Strudzinski

Make-up: Anna Marianegri

Styling: Lucas Morgon

hairtrends

Hair: Ismael de Mora @Brain on Academy

Photo: David Arnal

Styling: Mikoto

Hair & Styling: Anne Veck

Photo: Desmond Murray

Make-up: Morgan Defre

hairtrends

HAIR ‘MADE IN ITALY’:

THE ARMOLUCE COLLECTION

Customised hair highlights by Compagnia della Bellezza

Tagli di luce personalizzati by Compagnia della Bellezza

Effets de lumière personnalisés

par Compagnia della Bellezza

Individuelle Haar-Highlights

von der Compagnia della Bellezza

Mechas personalizadas por Compagnia della Bellezza

Vision Hair Designer: Salvo Filetti

Global Creative Team: R.Napoli, A.Reitano, N.Ceccarelli, P. Piscitello, C. Sinopoli

Team Academy: P. Napoli, G. Politi, F. Scarfalloto,

A. Cegliese, S. Leonardi, F. Gorgone

Photo: Antonio Di Maria

Products: L’Oréal Professionnel and Kérastase

video

video

COMPAGNIA DELLA BELLEZZA

hairtrends

Touch of light perfection

Lampi di luce perfetta

Jeux de lumière parfaits

Ein Hauch leichter Perfektion

Destellos de luz perfectos

Hair: Mark Leeson, Revlon

Professional Global Ambassador


Make-up: Maddie Austin

hairtrends

Hair: Steven Smart @ Smart:Est 73


Make-up: Debra Smart

Styling: Ginger Ninjas

Hair: Jack Mead & Lydia Wolfe


Make-up: Abbie Beautemont

Styling: Lewis Cameron

hairtrends

Hair: B. Peace & L. Scott @ Mark Leeson


Make-up: Lauren Mathis

Products: Revlon Professional & American Crew

Art Direction & Hair: Anna Pacitto

@ Salon Pure Montreal

Photo: John Rawson

Make-up: Marco Zita

Products: Davines

hairtrends

video

E+

Hair: Andrew Cobeldick

@ Buoy Salon

Photo: Dave Richards

Make-up: Serena Rose

Styling: Sopheak Seng

video

Hair: Jason Hall

Photo: Lee Howell

hairtrends

Hair: Jose Salvador @ Makeover

Photo: David Arnal

Make-up: Eva Quílez

Styling: Mikoto

Hair: Manuel Mon @ Mon Estilistas

Photo: Bernardo Baragaño

Make-up: María Montes

Styling: Ana González

Products: Revlon Professional

hairtrends

DISCOVER MORE...

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R

OMC GLOBAL CERTIFICATION

PRESENTS

GLOBAL CERTIFICATION

TRAINERS-JURORS

Hair-Aesthetics-Nails

OMC WORLD BEST EDUCATORS

will be showing the newest inspirations

in Fashion & Competitions.

Save the Date

APRIL 30 - MAY 1, 2023

Online Registration - January 15-20, 2023

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Trainer /Jurors Global Certification fees $500

Includes - Lunches & Sunday Gala Night.

Guest Participation $350 - Lunch and Sunday Gala Dinner.

prosustainability

Eufora CEO and Co-

Founder Beth Bewley

weaves the philosophy of

sustainability into the

fiber of day-to-day

business

Scientists and Mother Nature herself

have declared that there is no time to be

wasted when it comes to making sustainable

choices in all aspects of our

lives. And the beauty industry is spearheading

this fight on multiple fronts:

from the sourcing of certified ingredients

to responsible packaging to waste reduction.

Efforts to improve sustainability

and a sense of responsibility trickle both

up and down, as individual consumers

are now often those who seek out and

demand guarantees of product quality

and salons that participate in programs

to reduce water and energy consumption

and serious recycling. Savvy consumers

seek out pictograms like in the box

From production plants down to reducing water and energy consumption, as

well as waste, in salons and naturally sourced botanicals, sustainability is key!

And it’s up to all of us to take action if we want to make a difference.

THINK

on the facing page.When a salon caters

to this clientele, first of all they boost

business, but also reduce their overhead

costs and - if they are active in community

programs - promote their own image

and brand.

NOW

Eufora

E82

LEADERS IN SUSTAINABILITY

The Eufora philosophy, Beauty without Compromise, is rooted

in responsibility. CEO and Co-Founder, Beth Bewley, stands

firmly committed to their founding conviction to act with care

and compassion, always protecting the welfare of people and

planet. These efforts include embracing fair trade, converting

packaging plastics to PCR (post-consumer recycled) plastic,

waste reduction, and upcycling. JPMS also instituted planet-friendly

programs from the get-go and continue to do so.

In addition to using ethically sourced ingredients and reducing

the use of plastics, opting for more sustainable packaging, the

company has renewed its commitment of Tea Tree with Reforest’Action

to plant another one million trees, bringing the

total to two million trees planted by the end of 2030. Paul

Mitchell offers select salons a complimentary membership to

Green Circle Salons, an organization that provides sustainable

waste management, which can prevent up to 95% of

salon beauty waste from ending up in a landfills. Fekkai is

another brand that is constantly evolving to include the newest

nature-based ingredient technology, using a combination

of “green technology,” modern innovation, and high-performance

ingredients to power their hair formulas. Denman

Brush Professional has partnered with PlasticBank® to help

stop ocean plastic and improve lives in vulnerable coastal

communities. Now, when you choose a Denman tool, you actively

contribute to the prevention of over 45 metric tonnes of

plastic from entering the ocean. Oribe introduced Oribe Refill

Pouches for its most popular litre-size shampoos, conditioners

and luxurious hand wash. In this way, Oribe affirms its continued

commitment to sustainable packaging, as the new litre Refill

Pouches use 71% less single-use plastic than the large-format

litre bottles. There are even systems to optimize the use of

color products, like the LG CHI Color Master Factory.

Denman

Valorie Tate of Sustain Beauty Company

recommends low-flow shower heads to

save up to 65% on water and energy.

Fekkai uses nature-based and highperformance

ingredient technology and

modern innovations.

RESPONSIBLE HAIR COLOR

Wella Professionals’s Koleston

Perfect offers uncompromised color

performance and a metal purifier.

This vegan color is made from

up to 85% naturally derived ingredients

and is cruelty free. Moreover,

each tube is made of 95% post-consumer

recycled aluminium and 5%

post-industry recycled aluminium,

while the cap consists of post-consumer

recycled polypropylene.

Wella Professionals

Sustain Beauty

83E

prodigital

UPPING

YOUR

GAME

What do hightech hairstylists do to boost their business and

E00

Marie Scarano

promote their brand? Take some digital tips from some of the best.

Today there is a plethora of digital

options to up your game at the salon.

It’s just a question of where to begin.

You can start by optimizing salon

stock and bookings with specific apps.

Online education is another important

option, especially if you haven’t

got time to get away for live training.

And never underestimate simply

pushing your online presence on

social networks to help build your

own personal brand.

Professionals of the sector

express their opinion

on the use of technology..

Innovating beauty management

BOOKSY

Booksy’s mission is to give beauty pros the tools they need to run

their businesses easily: including booking, payment processing,

communicating with clients, & attracting new clients. Booksy also

offers customers a platform to research and discover local service

providers and manage their appointments. No phone tag required.

Amanda Jenkins

and Julia Harder

ECRU NEW YORK

A member-exclusive benefit

for Platinum Network Salons,

the Salon Education

Development Program is

a 4-part online training

program spearheaded by

Amanda Jenkins, Global

Director of Education. The

program teaches the salon’s

lead educator how to

teach the fundamental

shapes,both technically &

communicatively, as well as

how to create and implement

an in-salon training program

of their own. Find out more at

www.ecrunewyork.com

Mike Taylor

DENMAN BRUSH

Denman Ambassador Mike

Taylor of Bonds Barbers and

Mike Taylor Education

optimises his businesses

with apps. Now his nine

barbershops use Squire for

bookings. “It’s revolutionised

the business. About 30% of

our clients pay in advance,

so even if they don’t show,

we get the revenue.”

Mike runs Academies and

offers streamed education

to Colleges. “If you don’t

engage with digital then

without a doubt, your business

is being left behind.”

Omar Antonio

SEBASTIAN

“I use social media as a site

for inspiration. My Instagram

page is more of a ‘mood

board’. It’s a plethora of

artistic mediums. Hair/ Art/

Design – and even a

glimpse of who I am as

person. I want my followers

to feel like they can relate to

me. An artistic guy who uses

various mediums for my art.

Yes, I am an educator, so

let me show you where my

passion and inspiration

comes from.” For more,

Check out “Wella Education

Exposed” on YouTube!

85E

probrands

Estetica knows very well how

important it is to choose only the

best professional products

for your salon. Here are some

top quality picks.

1. SAM VILLA

The Sam Villa Pro Results Cordless Flat Iron

is the compact travel iron. Plug it in on an

airplane, camping, in the car, the office –

ANYWHERE for 45 minutes of cordless styling.

2. ORIBE

Custom crafted by a family-owned Italian

business, these brushes are designed

to last a lifetime. Ergonomic handles

provide a perfect grip and balance. Boar

bristles and soft nylon

pins help distribute the

scalp’s natural oils while

effortlessly detangling

and preventing static.

3. KERATIN COMPLEX

The Natural Keratin Smoothing Treatment

System for Blonde Hair is an in-salon

treatment that repairs hair & reduces frizz for

healthier, smoother, more manageable hair.

4. JPMS ®

Tea Tree Special Detox Foaming Salt Scrub

contains an antioxidant-rich blend of volcanic

ash, Himalayan pink salt, and French green

clay to polish and soothe the scalp, leaving it

feeling refreshed and renewed

5. VEGAMOUR

The HYDR-8 Collection contains a proprietary

vegan keratin alternative, Karmatin, to

hydrate hair for up to 72 hours and protect it

from damage from environmental aggressors.

6. WAHL

The New Wahl Professional Power Station

can charge three tools at once. With one

space-saving cord, it also includes one USB-C

port, perfect for charging a phone or payment

processing device.

7. WELLA PROFESSIONALS

Color Fresh Masks, available in 13 shades,

are zero-damage, semi-permanent color

depositing masks designed to maintain

professional color in between coloring

services at home.

8. ECRU NEW YORK

Smoothing Blow-Dry Spray is a weightless

mist that provides heat protection and

decreases blow-dry time, while eliminating

frizz and resisting humidity. It polishes and

smooths even the most defiant hair.

Recommended by

LISAP MILANO - USA

The products in the Lisaplex

Bond Saver Line contain

the Vegetal Protein Complex,

the base element of

Lisaplex technology that

guarantees a cosmetic appeal,

protection and reconstruction,

in addition to improving hair

volume and thickness.

9. FEKKAI

The Shea Butter Collection cleanses, defines

and hydrates all wavy and curly hair types

with the magic of Shea Butter. Try the

Shampoo, Conditioner, Intense Mask, Intense

Oil, and Curl Refreshener.

10. WELLA PROFESSIONALS

New Blondor Permanent Liquid Toners deliver

reliable, true-to-tone results with nonprogressive

color that won’t over-deposit,

plus a Brass Kicker additive to neutralize

underlying pigments.

11. DENMAN BRUSH

The Denman VEGAN Range offers a complete

collection of tools to Detangle, Style and

Finish any hairstyle. Denman has created a

synthetic bristle that works to the same level

as natural Boar Bristles with no biological

content or waste animal content.

Scan the QR Code

to discover more

about LISAP

MILANO - USA

E86

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87E

probusiness

Great just got

much better!

L’Oréal’s 7-step Salon Emotion program goes sustainable,

driving positive change for people and the planet.

L’Oréal Professional Products Division’s

Salon Emotion program has been proven

to be a successful approach to consolidate

and build salon business by simply

enhancing the client’s experience. But now

what is already a great concept is about to

get much better. How?

We asked Claudia Canal, L’Oréal AVP

Sustainability. “L’Oréal Professional Products

has long had a company-wide focus on

sustainability. Since 2021, all of our U.S.

facilities are powered by renewable energy.

In our plants and distribution centers, we

have reduced our CO2 emissions by 87%

and cut water consumption by 53% since

2005. Moreover, 94% of the natural

ingredients used in our products come

from sustainable and traceable sources.

These achievements and the rest of our

sustainability goals for 2030 are guided by

our current sustainability program called

‘L’Oreal for the Future’.

Claudia claims that the next logical step is to

extend these same principals and focus beyond

corporate facilities and into the salon setting.

E88

“We hope this starts a conversation around what matters to

clients and serves to strengthen their bond with their hairstylists, and

to understand their expectations for sustainability at the salon.”

7 STEPS AND 3 PILLARS

Sustainable Salon Emotion is a successive phase of the original

Salon Emotion plan. It will take the same 7 steps of the salon

guest experience and bucket them within 3 sustainability pillars

… 1) We care for the planet, 2) We care for everyone’s well-being,

and 3) We care for society.

Essentially, the program will consist of a complimentary bimonthly

virtual live training. Videos of the 3 pillars taught by

Pureology Artistic Director Yureesh Hooker will be added to

L’Oréal Access in the latter half of 2023.

“Sustainable Salon Emotion is L’Oréal’s way of providing

useful insights that we have learned over the years to our salon

customers, giving them the tools to operate more sustainably in

a way that makes sense for their business,” explains Matt

Whitworth-Howe, L’Oréal AVP. “The program includes

several ways in which they can display their sustainability

initiatives, including a Sustainable Salon Checklist that

attendees receive to help guide them in implementing what

they learned.”

“Over the years, it became increasingly evident that stylists are

incredibly engaged with sustainability, bu there are no specific

official guidelines or programs for the professional beauty

industry. It became obvious that framing the already

transformational Salon Emotion program through the

sustainability lens would be the most effective approach,”

concludes Matt.

Sustainable Salon Emotion provides recommendations on how

to implement sustainable best practices to future-proof their

business. “Not only does this program drive sustainable change

and help salons stand out, but in many cases, they will benefit

from cost savings: lower energy and water consumption means

lower bills to pay,” concludes Matt.

Scan the QR Code for more

info on L’Oréal Professionnel

& Salon Emotion

89E

proevents

Come as

you are

Hair by Ammon Carver

The 100th America’s Beauty Show takes you out of the salon

and into a world of in-person trends, techniques, and shopping!

The 100th America’s Beauty Show, April 15-17, 2023, in Rosemont,

IL will once again be featuring the world-renowned ABS

Global Image Awards. This signature Saturday night entertainment

is also an opportunity to get together and celebrate the beautiful and

innovative work done by the talented industry. The Makeup Show

is co-locating with ABS to bring many brands and educators for makeup

artists and beauty enthusiasts. The CIDESCO Skincare Academy

offers world-class education for estheticians.

STAR EDUCATORS & DYNAMIC STAGES

In addition to educators like Ammon Carver, Candy Shaw, Sam

Villa, Olivia Thompson, Nick Stenson, Beth Minardi, TikTok

Influencers, and others, there will be dynamic stages focused on

unique learning opportunities:

ABS 2023 Collection by Ulta Pro Team

Hair by Ammon Carver

• The ABS Runway: exciting, high-energy presentations with the

industry’s biggest names!

• The Beauty Innovation Stage: techniques and business combined

in an intimate setting to get up close and personal and learn!

• The Barber Connection: A vintage stage feel on the

show floor featuring your favorite barbers creating the

newest looks in the round!

So come as you are! Get inspired! Tickets are available at

AmericasBeautyShow.com.

91E

UNLEASH THOSE

CURLS WITH

DENMAN

professional

Tools to detangle, style and

finish natural and created curls

Detangle with the D6 Be Bop Brush, D90L Tangle Tamer, D38 Power Paddle.

Style with the D3 Original Styler and D4 9 Row.

Finish with the D25 Fantail comb and D17 Curl Volumiser.

Sign-up for your Denman Trade Account for 20% off RRP

www.denmanbrush.com

@denmanpro

probrandnews

Mastering

curls

Coily, kinky, wavy, frizzy, unruly clients show up in the salon with

every type of curl, so mastering this gorgeous texture is a must.

When tackling textured hair, the first rule is: pay attention to

tension. Denman Ambassador Brandon Messinger is

something of a curl and afro specialist and a past finalist for

Afro Hairdresser of the Year at the British Hairdressing

Awards. Brandon says, “Never apply too much tension to curly

hair when you are cutting. To judge length, always cut the hair

at its natural fall.” Mike Taylor, Denman Ambassador and

barber adds, “Generally speaking, curly hair should be cut with

less tension to avoid stretching the hair and resulting in an

uneven cut or too much length being removed.” Be warned

however, as tension can vary wildly within one head of hair, so

take time to get to know your clients hair in both its dry and

wet state before starting the service.

CHOOSING THE BEST TOOL FOR THE JOB

The styling method and the tools you use

will have a huge impact on the style you

want to achieve for your client. “The

best way to give bounce and root lift

when you are diffusing is to pile the

hair into the diffuser cup and press

the diffuser into the hair,

scrunching it up on to the head.

This will give more of a volumizing

effect to activate the curls at the

root and give more lift. If you want

less volume, just diffuse very gently

hovering around the head to gently

dry the hair without frizz,” explains

Brandon. Mike Taylor says “In terms of

brushing and drying, I always find a diffuser

works great. Use on medium speed and heat to

dry out the excess moisture, but don’t dry to 100%. This will

risk it looking over-dried and frizzy. Dry to 80% and let the

rest dry naturally. For products, use a salt spray and dry into

the hair using your hands or a diffuser. Finish by manipulating

the hair into place with a Denman Fantail Comb.” Minimum

product is best to define curls and preserve them without

weighing them down.

Colour can really make curly hair pop and accentuate the

amazing texture. Denman Ambassador and colour specialist

Georgia Belle says “The main challenge when colouring curly

hair is depleting the curl. Curly hair is naturally thirsty for

moisture, so when doing any bleach work it can be even more

challenging. So be mindful. When looking for the correct

placement with curly hair, shake those natural curls out

baby! Look at where the curl is naturally falling

as it is always a great indication of where to

place your colour to make it pop.”

Hair: Kirsty Innes

Denman Curl Tools: D6 Be Bop Brush/

D90L Tangle Tamer/D38 Power Paddle/

D3 Original Styler 7 Row/D4 Original

Styler 9 Row/D25 Fantail Comb/D17

Curl Volumizer

Available at www.denmanbrushus.com

Sign-up for a professional trade account

and get up to 20% off.

more

more

93E

probrandnews

The original

iQ Perfetto

Often copied, but never duplicated, GAMA’s iQ Perfetto raised

the benchmark in the consumer and pro haircare industry.

History has always been full of disruptors, innovators who

change the way of doing things and improve people’s lives.

And with the iQ Perfetto, GA.MA succeeded in reinventing

the way hairdryers are made. This remarkable beauty flaunts

the best of Italian design: sleek, compact, elegant. But even

more importantly, it is truly an ultra-efficient and powerful

professional tool designed explicitly and in every detail for

hairdressers behind the chair.

For example the GA.MA iQ is as light as a smartphone,

weighing in at a mere 294g/0.65 lbs, making it easily

manageable for hairdressers spending long hours at work. It

also packs an impressive 110.000 rpm brushless motor. In

addition to providing a powerful Venturi Effect to increase

air flow without consuming extra power. This is especially

desirable now that energy savings are a major issue for all

homes and businesses, and not only in hair salons! Moreover,

the brushless motor is designed to

guarantee the extended longevity

of this priceless tool.

And in this digital age, the iQ

Perfetto features cutting-edge

technologies like Oxy Active, to

keep hair healthy and shiny while

protecting color. Busy pros will

appreciate the Auto-Clean function

that changes the direction of the turbine’s rotation to an indepth

cleaning of the filter. Finally, the Memory Function,

saves up to 12 speed and temperature settings, all easily

managed thanks to its LED display.

When it was first launched, the

GA.MA iQ Perfetto revolutionized

the concept of hairdryer design and

function with an appealing Italian-style

design and cutting edge technologies

– the very essence of innovation!

E94

procollection

Faceless

beauty

ECRU New York and a variety of emerging artists spark a

new creative evolution to share with the world’s hairdressers.

ECRU New York’s fashion connections

and collaborations with a variety of

emerging artists has sparked a creative

evolution to share with the world’s hairdressers.

The FACEless beauty collection

transcends mannequins (the faceless) into

a lifeform of beauty that only the artists

we know as hairdressers can create.

THE INSPIRATION. FACELESS BEAUTY

The 8 haircuts of the Faceless Beauty

collection invite the professional hairdresser

to explore “THE PROCESS” by

unlocking the stories of each artist’s

creation: entering the minds of the

collaborators, the haircuts, the fashion,

lighting, and ECRU New York products.

Each element is essential to bringing

beauty to the FACEless.

While the world was on pause with

nowhere to go, hair and fashion took a

backseat to top knots and leisure style.

With a new dawn emerges a sense of

freedom. Lisa Lobosco Creative Director

for ECRU New York and Amanda

Jenkins Global Director of education for

the ECRU New York Academy, take

inspiration from the past, adding an

optimistic outlook on the future.

Artistic Director: Lisa Lobosco, ECRU New York

Hair: Amanda Jenkins, Global Director of Education ECRU New York Academy

Photo: Bochun Cheng

Fashion Designer: Yun Qu

Scan the QR Code to see

Ecru NY in action

video

video

95E

USA EDITION

Estetica USA Edition, n. 147 - Since 1993 - N.1 Spring 2023

Index of Advertisers

ESTETICA ITALIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

www.estetica.it

WEST COAST SALES REP.

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

[email protected]

America’s Beauty Show www.americasbeautyshow.com 91

Andis www.andis.com 90-OBC

Denman www.denmanbrushus.com 92-93

Ecru New York www.ecrunewyork.com IFC-1-95

Fanola @fanola.official 32

Ga.Ma Srl www.gamaprofessional.com 4-94

Lisap Milano www.shoplisap.com FC

L’Oréal Salon Emotion www.salonemotion.com 88-89

Omc www.omchairworld.com 81

Wella Corporation www.MyWellaStore.com 30-31

®

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino.

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hairdressing sector for all photography submitted which must not therefore be offered for publication to other magazines in the hairdressing trade or industry.

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ESTETICA Magazine USA (Spring 1/2023)

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